In this video I take a look at age gateway pages — a necessary evil on winery and other alcohol websites — and make some suggestions for how companies can make these pages as easy to use as possible for real customers.
Key Takeaways:
If possible, choose Yes/No version over forcing people to specify a date.
If date does need to be specified:
Typing is better than dropdowns.
Offer a single type-in field with input masking.
Ensure correct keypad (“tel”) is displayed and only numbers are allowed.
The website shown in this video is Chaddsford Winery, near Philadelphia.
